Global independent media agency Mediaplus, which is a part of Serviceplan Group, has successfully won the global media account pitch for the technology and services giant Bosch. The agency will now oversee media strategy, planning, and purchasing for ten different Bosch business units.
The account spans 38 countries across Europe, Australia, Asia, Africa, and the Middle East, including the UAE, Egypt, Oman, Qatar and KSA.
Lead agency Mediaplus Cologne will take responsibility for media strategy, buying and planning, handling the budget for ten different Bosch business units with ten individual target groups: Power Tools, Home Comfort, Mobility Aftermarket, eBike, Smart Home, Corporate, Rexroth, ITK Engineering, Energy and Building Solutions.
“Our global positioning across different industries and markets requires a high level of local media expertise in addition to centralised management. Mediaplus’ KPI- and data-driven media strategy plays an important role in supporting the marketing objectives of our business units and further increasing our efficiency.” said Tim Dworak, Senior Corporate Marketing Communications and Campaign Manager at Bosch, who is leading the collaboration with Christopher Beutler, the company’s Global Category Expert Marketing.
With a central hub, Mediaplus will manage the diverse objectives of each country and business unit, ensuring tailored media solutions on a global scale. The ‘central hub’ will include 15 employees managing Bosch’s international media activities bringing together ten different divisions with individual target groups and needs.
“Developing a media strategy across 38 countries and ten completely different business units is as challenging as it is exciting. We look forward to writing a joint success story with Bosch and are incredibly proud to have convinced the team to choose us as their first independent agency partner. We offer the same services as the major international networks, but on top of that, we score points with our flexibility, creative freedom and individual client orientation.” said Esther Busch.
As Managing Partner of Mediaplus and CEO of the House of Communication Cologne, Esther Busch is responsible for the account alongside Elke Reibetanz and Julian Simons, Managing Partners of Mediaplus.
An additional Mediaplus Digital Hub will manage Bosch’s digital-first approach through a global media dashboard. The dashboard acts as a central platform for global campaign management: by bundling all media activities in one place, it increases efficient control, monitoring and optimisation in real time – and enables standardised reporting for accurate analysis and rapid strategy adjustments.
Matthias Brüll, CEO Mediaplus, concluded, “I am extremely pleased that we succeeded in winning Bosch, another international client in a highly competitive market. The global control via our central hub enables us to efficiently implement campaigns with a high international impact. This account is a testament to our ability as a well-connected, global agency to develop the best solutions for our clients.”
