Wissam Najjar, Chief Operating Officer, Omnicom Media Group – MENA
TITLE: Chief Operating Officer, OMG MENA
YEARS IN THE ROLE: 3 years
YEARS IN THE INDUSTRY: 23 years
YEARS IN THE MIDDLE EAST REGION: Born & raised
POWER ESSAY: Bold leadership for an industry in flux, by OMG MENA’s Wissam Najjar
There’s a narrative out there that suggests media agencies are on the decline, rendered obsolete by the rise of automation, programmatic buying, and direct-to-consumer models. But the reality couldn’t be more different.
Far from being unnecessary, media agencies are more essential today than at any point in hi
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