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Dabur Herb’l sets astronomical ambitions with KSA activation

Dabur Herb'l offers KSA's Gen Alpha the stars with a space themed campaign and activation.

Dabur Herb’l launches ‘Sapce Calling’ campaign in KSA.

Toothpaste brand Dabur Herb’l has relaunched its ‘Space Calling’ campaign in an effort to inspire Saudi Arabia’s Gen Alpha to shoot for the stars.

The campaign, along with in-store activations, aims to raise curiosity and awareness about space exploration missions.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.