posted on Oct. 08, 2024 at 4:04 pm

Private View by Eye Studio’s Juhi Rupani

posted on Oct. 08, 2024 at 4:04 pm

Juhi Rupani, Creative Director, Eye Studio.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from August is by Juhi Rupani, Creative Director at Eye Studio.

Lara Active: Phyrjab
What makes this campaign stand out is how it quietly redefines visibility.
It’s not just an ad; it’s a statement about owning space where representation has often been overlooked. Using AR to amplify hijab rights in the Olympics, takes something typically virtual

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.