Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from August is by Irfan Ghani, Associate Creative Director, BrandMakersStudio, Snap MENA.
This is a brilliant ‘I wish I’d done that,’ idea.
Everything aligns perfectly – from the brand involved to the iconic sports moment, to the clever use of augmented reality technology that transforms Marianne’s Phrygian cap into a hijab. It is absolutely spot-on.
Vive la révolution!
Your enjoyment of this campaign may hinge on your appreciation for puns. While I’m no pun afficionado, I admit that they’ve crafted a clever play on words with some promise.
Some folks might get a kick out of spotting these on their social feeds, but I wonder if the campaign’s overuse might lead to the concept wearing thin.
Uber: The Right Choice for a Taxi
The concept of a sitcom where a couple finds common ground on their choice of transport is quite fitting, especially given the popularity of Turkish shows.
However, the tone seems to lack the charmingly quirky and wholesome character that has become a hallmark of the best Uber ads.
The passion for this project is undeniable! From the editing and motion design to the music, script, and filming techniques, it’s clear that Adidas, Al Nassr FC, and Them Again have crafted something truly exceptional.
This isn’t just a commercial for a new football club’s shirt; it’s a masterfully rousing film that honors the rich football heritage of Saudi Arabia.
Samsung: I’ve Brought My A-Game
The rap song written by Wegz can certainly become an earworm after a few listens. However, from watching the music video ad, I find that the standout elements are the catchy ‘aihh’ and Wegz’s charisma, rather than the phone’s features highlighted in the video.
