Blinx, a Dubai-based digital content creation and storytelling hub targeted towards Gen Z and Millennials in the Middle East and North Africa (MENA) region, has revealed the achievements of key milestones since its launch on September 14, 2023: 6 billion views, and 6.5 million followers.
The results stem from around 125,000 social media posts, of which include 60,000 videos, in its inaugural year of operations in the region.
With a strong presence on Instagram, TikTok, and its own digital app, Blinx also boasts 2.55 million followers across its two Instagram accounts and 2.8 million followers on TikTok.
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Over the past year, Blinx said it has aimed to capture the attention of younger demographic audiences in MENA where, according to the World Bank, two-thirds of the population is under the age of 35.
Blinx claims that this following is a testament to its agility and ability to resonate with the younger demographic, providing content that is both relatable and impactful.
“We are incredibly proud of the rapid growth and overwhelming support from our audience,” said Nakhlé ElHage, General Manager at Blinx. “Our success stems from our commitment to creating high-quality, engaging content that resonates with youthful MENA audiences. We’re excited to continue expanding our reach and attracting more of the Middle East’s young, bright storytellers.”
In terms of views, the top three content-pieces totalled 40 million views and covered topics such as Shein’s impact on the e-commerce industry at over 15 million views, how to be a foreign tourist in a mosque at over 14 million views, and the benefits of olive oil to health and wellness at over 11 million views. The top five content-pieces of Blinx’s first year add up to approximately 54.8 million views.
“These remarkable numbers showcase Blinx’s impact on the digital landscape. With our editorial integrity, story-centric approach, home-grown storytellers and unique style, we’ve distinguished ourselves in the industry,” said Eil Al Andari, Blinx’s Executive Editor-in-Chief. “We’ve combined the credibility of mainstream media with the engagement of digital and social [media], delivering on our promise to elevate storytelling and offer fresh perspectives.”
As the hub continues to evolve, it claims to remain dedicated to pushing the boundaries of creativity and innovation, ensuring that its content remains fresh, relevant, credible and compelling for its growing audience.
“Our success in the first year is a testament to the power of brand identity, creativity, tech adoption and innovation,” concluded Fadi Radi, Blinx’s Chief Creative Officer.
“We’ve built a distinct creative vision that resonates with our audiences, ensuring the seamless integration of cutting-edge technology—such as AI, AR, VR, and the Metaverse—into our digital and social content,” Radi said, and further explained that the ‘blend of creativity and tech’ is what enabled the storytelling hub to craft ‘engaging experiences’ for audiences in the region.
