GoWit, a Turkish ad tech company, has joined forces with CarrefourSA, a leading brand in Turkey’s food retail sector, in a retail media advertising partnership.
This collaboration was established within the framework of the GoWit Retail Media Advertising platform (GoWit RMA), that aims to power the transformation in retail media integration and monetisation. Through this retail media partnership, brands and sellers within CarrefourSA can aim to expand their customer base, strengthen brand awareness, and increase sales by creating effective and personalised advertising campaigns via the GoWit RMA platform.
Since entering the Turkish retail sector in 1993, CarrefourSA has aimed to push the needle on innovative approaches and customer satisfaction-oriented services. A joint venture of Sabancı Holding and Carrefour Group, CarrefourSA has worked towards being a pioneering brand in the Turkish retail sector, especially in the concept of hypermarkets, and it claims to be committed to the mission of ‘right products, from the right manufacturer, at the right price.’
Now, through its collaboration with GoWit, CarrefourSA claims it is set to transform digital advertising and make a strong entry into retail media. Retail media advertising has become a crucial source of revenue for retailers and online sellers.
“Our partnership with GoWit has resulted in perfect harmony during the planning and integration phases of the platform. This process will not only strengthen CarrefourSA’s leadership in Retail Media but also provide new competitive advantages to our supplier brands,” said Nur Sibel Öztürk, CarrefourSA’s CRM & Data Analytics Director.
GoWit RMA offers significant benefits to retailers, brands, and vendors by influencing target audiences through personalised advertising campaigns. Within this partnership, GoWit’s technological infrastructure and CarrefourSA’s extensive customer base will come together in an effort to refine sellers’ advertising strategies effectively and enhance conversion rates.
Emrah Adsan, Co-Founder and CEO of GoWit, said: “Our retail media partnerships, combined with the right strategy and customer focus, deliver great value in the field of digital advertising. We are proud to collaborate with CarrefourSA, the leading brand in the food retail sector.”
“Our cooperation is essential for maintaining a competitive edge in the retail sector and achieving long-term success with retail media ads. The GoWit RMA platform provides retailers and brands with numerous advantages, including advanced targeting and personalisation, sales growth, comprehensive campaign analysis and reporting, and effective on-site and off-site advertising options,” Adsan continued.
“Retail media offers a significant additional revenue stream, with onsite gross margins ranging from 70 per cent to 90 per cent. The interest and focus of brands is heavily on retail media advertising as well,” he said, explaining that a “vast majority of brands prefer to allocate their budgets” to this form of advertising.
Adsan also explained that the GoWit RMA platform offers larger advertising spaces to brands and sellers, ‘enabling them to generate income from both online and offline channels.’
GoWit claims that through the use of first-party data, the advertising platform also positions sellers to deliver highly targeted advertising campaigns.
Reflecting on the partnership, Öztürk said, “We are closely following the transformation of retail media, which has been rapidly growing both globally and nationally in recent years.”
The hypermarket chain launched the CarrefourSA Retail Ads application in Turkey as a result of its partnership with GoWit at the beginning of 2024.
“While building this platform, we meticulously analysed the needs of our customers and advertisers, providing innovative solutions tailored to these insights. CarrefourSA Retail Ads is not just an advertising platform, but also a powerful analytics tool that helps us better understand consumer behaviour,” said Öztürk.
By monitoring consumers’ shopping habits, preferences, and needs in real-time, CarrefourSA aims to empower advertisers to manage their ad spend instantly and track their advertising performance.
“Through this application, we will help advertisers achieve their strategic goals by facilitating direct and efficient collaboration,” Öztürk continued.
Looking ahead, Öztürk said that the group plans to “continue this success alongside our business partners in our digital and retail media transformation journey, consistently delivering innovative solutions to the sector.”
