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Shantelle Nagarajan
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CarrefourSA and GoWit partner for retail media advertising

Shantelle Nagarajan
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GoWit, an ad tech company, has joined forces with CarrefourSA in an effort to roll out refined retail media advertising solutions for brands and sellers in Turkey.

Image sourced from the CarrefourSA press center.

GoWit, a Turkish ad tech company, has joined forces with CarrefourSA, a leading brand in Turkey’s food retail sector, in a retail media advertising partnership.

This collaboration was established within the framework of the GoWit Retail Media Advertising platform (GoWit RMA), that aims to power the transformation in retail media integration and monetisation. Through this retail media partnership, brands and sellers within CarrefourSA can aim to expand their customer base, strengthen brand awareness, and increase sales by creating effective and personalised adverti


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Tags:ad techAdvertisingbrandsCarrefourSAEmrah AdsanGoWitGoWit RMANur Sibel ÖztürkPartnershipretailsellersSolutions
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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