posted on Sep. 13, 2024 at 6:02 pm

Leveraging Language AI for retail marketing localisation

posted on Sep. 13, 2024 at 6:02 pm

New white paper by AI translation platform DeepL underscores how Language AI can enable retailers to reduce costs and grow revenue.

Jarek Kutylowski, CEO, DeepL: Language AI can streamline retailers’ marketing campaigns.

In today’s rapidly evolving retail landscape, personalisation is key. As more retailers look to global markets, the challenge of creating relevant and engaging content across different languages and cultures becomes increasingly important.

To better understand how marketers can leverage AI to enhance the localisation of retail campaigns, DeepL, a Language AI company, developed a white paper titled The executive guide to AI-enabled communication and global retail. The white paper aims to shine a light on how retailers can mak

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Tags:AI DeepL Language AI localisation marketing retailers White paper

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.