Marketing data and analytics company Kantar has appointed Manaswita Singh as its Chief Commercial Officer – Middle East & Africa for its Insights Division.
In her new regional role, Singh will focus on deepening relationships with local, regional, and multinational clients to bring them the best of what Kantar has to offer to help them shape their brand future.
Commenting on the appointment, Adeola Tejumola, Executive Managing Director for Middle East & Africa, Insights Division, Kantar, said, “I’m delighted to see our talent grow into roles of increased responsibility. Manaswita is an inspiring leader and well-known industry expert whose success is helping shape the brands of tomorrow.”
Tejumola added, “She is testament to our commitment to creating rewarding career paths and meaningful progression within the company. I look forward to working closely with Manaswita as we pursue growth for the business and the brands we serve.”
Singh believes in the power of insights to help brands grow. She has more than 21 years of research experience, with 19 of those years at Kantar across different roles in Middle East, India and Vietnam.
She was previously the Chief Growth Officer for Kantar in the Middle East, and has extensive experience across brand, creative, media and analytics. As a brand partner, she will help guide clients to grow their market share.
Singh will report into Adeola Tejumola and joins the MEA Exco. She has taken up her position officially from 1 September 2024.
“Kantar’s people are at the heart of its global growth strategy, as the company continues accelerating its innovation journey to become the indispensable brand partner to the world’s top companies,” the marketing and data analytics company said in a statement.
