EFG Hermes ONE, the trading app from EFG Hermes, an EFG Holding Company and a leading investment bank in the Middle East and North Africa (MENA), has announced the launch of its rebranded, all-new enriched platform.
With a new brand identity, a redesigned interface, and a range of cutting-edge features, the revamped EFG Hermes ONE aims to transform the user experience and empower investors to seize control of their financial futures.
The new EFG Hermes ONE application includes a comprehensive range of enhanced features designed to provide users with an all-in-one trading experience. Multiple top-up and withdrawal methods, including bank transfers and mobile wallet options, ensure seamless transactions.
The app offers the Egyptian market’s pioneering licensed e-KYC digital onboarding process and is currently available in multiple markets, including Egypt and Kuwait. It will be launched in the UAE soon, granting users access to 35 global markets through EFG Hermes’ affiliate company OLT Investment International Company (B.S.C) (OLT) based in Bahrain.
Ahmed Waly, Global Head of Brokerage at EFG Hermes, said, “Our vision for the revamped EFG Hermes ONE is to create an inclusive, user-friendly platform that empowers individuals to achieve their financial aspirations.”
“By integrating advanced technology and a streamlined interface, we are breaking down barriers to entry, making investing simpler and more accessible than ever before for clients across our global footprint,” he added.
On the rebrand, Waly said, “This rebrand reflects our dedication to supporting and encouraging our users at every step of their investment journey.”
May El Gammal, Group Chief Marketing and Communications Officer at EFG Holding, also commented on the rebrand.
“The new visual identity of EFG Hermes ONE embodies the forward-thinking and dynamic essence of EFG Holding,” she said.
“Our goal is to craft a visually engaging and exceptionally functional platform that caters to both novice and seasoned investors.
By focusing on effective design, we strive to enhance the user experience, making it more enjoyable, intuitive, and efficient. Our aim is to break barriers and establish a strong connection with our audience, fostering trust and approachability.”
The rebrand was launched with the aim of promoting financial inclusion by making the app more user-friendly.
“We believe that this rebranding effort will not only elevate user satisfaction, but also reinforce our standing as a frontrunner in the financial services industry. Through our commitment to empowering users and promoting financial inclusion, we are dedicated to creating products that are not only innovative and impactful but also resonate with our users on a deeper level,” said El Gammal.
Mohamed Sayed Fathy, Chief Information Officer of EFG Holding, explained the focus of app’s new UX interface.
“The enhanced features, modern user interface, and intuitive user experience of the revamped EFG Hermes ONE app highlight our relentless pursuit of innovation and excellence.
We’ve significantly improved performance and placed our customers at the core of our design process, offering robust tools and resources for seamless trading and valuable insights,” he said.
