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Snapchat partners with ROI Hunter to supercharge performance

The partnership between the two tech providers aims to bring better product performance insights to retailers in the region.

Snapchat has announced its partnership with ROI Hunter, a product performance management (PPM) tool, to help e-commerce marketers find actionable product insights.

Snap is the third ad platform integrated with ROI Hunter alongside Meta and Google, and these additional capabilities will drive better results for retailers using Snapchat to reach and drive action from our unique audience.

“We’re happy to be partnering with ROI Hunter, an innovator in product performance marketing,” said Ronan Harris, President of EMEA, Snap Inc.

Together we will further enable retailers on Snapchat to make smarter decisions and optimise their campaigns,” said Harris.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.