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How this Saudi hospital redefined its global healthcare branding

KFSHRC's Muhannad Kadi writes on how the hospital industry in the Kingdom can strategise its communications for better engagement.

Muhannad Kadi, Chief Corporate Communications and Marketing Officer, KFSHRC.

A friend recently asked me over dinner, “With so many world-renowned healthcare brands worldwide, what makes a Saudi brand stand out?”

It’s a valid question. But throughout my career in the communications industry here in Saudi Arabia, I’ve seen healthcare capture global attention alongside other transformative industries in the Kingdom.

Saudi Arabia is making significant strides in artificial intelligence and state-of-the-art healthcare technology, earning recognition on regional and global platforms.

This presents a compelli


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.