Campaign Middle East announces Wassim Mneimneh, Managing Director at MiQ MENAT as the keynote speaker of its Breakfast Briefing: The Future is Now.
The event will take place on Friday, 6 September, 2024 at the Grand Plaza Mövenpick, Media City. Doors will open at 8 a.m.
Mneimneh’s keynote will pick apart the future of the digital advertising landscape in the Middle East. The topic, titled, ‘The future of digital advertising is now’, aims to discuss how marketers can keep up with new technology to unlock new opportunities in their relevant industries.
This will include novel ways to incorporate AI into digital marketing strategies. Mneimneh will also discuss how digital marketers can work around the challenges AI brings.
At this edition of the Breakfast Briefing, we will no tbe having “speculative” or “hypothetical” conversations anymore.
Instead, you can expect strategic discussions on the implementation of AI, AR, VR, voice search, immersive and interactive content, hyper-targeted personalisation at scale, and (in the near future) quantum computing to witness true return on investment.
These conversations have already reached a critical mass for those looking to stay ahead of the curve in terms of their pricing, positioning, differentiation, and distinctiveness.
Consumers of the future – Gen Z and Gen Alpha – are already beginning to dictate and rewrite the playbook of marketing best practices for brand building and better bottom lines.
At this Campaign Breakfast Briefing, we will not only discuss research, but also practice; not only teasers about what the future holds, but also practical ways to mould it in the present.
When: 06/09/2024 8:00 am
Where: Grand Plaza Mövenpick, Media City (Google map link)
Agenda
8:00am: Registration & Breakfast
9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East
9:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East
9:10am: Keynote presentation – The future of digital advertising is now
Digital advertising continues to evolve at lightning speed. With increasing shifts in technology, marketers are faced with new levels of disruption. But with disruption comes adaptation, which ultimately unlocks new opportunities to achieve a true return on investment.
Tune into MiQ’s keynote presentation, where we will delve into solutions for marketers in this new dynamic digital ecosystem, unpacking topics like the challenges and benefits of AI, the data signals that matter most and the growing opportunity for connected TV.
Speakers:
Wassim Mneimneh, Managing Director, MiQ MENAT
9:30am: Panel 1 – Holistic search advertising in the modern era: Evolution, challenges, and opportunities
This topic highlights the evolution of search and user behavior in our modern era, and how it has evolved from simple, isolated channels to a more diversified and sophisticated ecosystem.
We touch on the challenges that come with this evolution and what brands are encountering, while uncovering the opportunities and values of holistic search strategies that leverage smart tools to unlock growth and effectiveness in an increasingly dynamic and competitive landscape.
10:00am: Q&As
10:10am: Keynote presentation – AI Alchemy: Turning Innovation into Impact
Today, artificial intelligence is the thread of destiny, stitching together the fabric of an extraordinary now.
As we hurtle into this unprecedented moment, join us for this presentation to learn how AI emerges as a technological marvel and a harbinger of a profound shift in our collective consciousness.
AI whispers possibilities into our ears, transforming everyday interactions into symphonies of efficiency and insight. The algorithms of today are not just shaping our routines but are sculpting the very essence of tomorrow’s reality.
Pixis’ CEO will discuss how this is not just the dawn of innovation, but rather, a massive leap into an era where the boundaries of what we once imagined are elegantly redrawn. This is your invitation to co-create a future that is as astonishing as it is immediate.
Speaker: Neel Pandya, Chief Executive Officer – EMEA & APAC, Pixis
10:30am: Panel 2 – The future of DOOH: Driving innovation through advanced technology
Join us for an insightful panel discussion on the evolving digital out-of-home (DOOH) technology and its transformative impact on the overall out-of-home (OOH) landscape.
Our expert panelists, including technology providers, agencies, and clients, will delve into the current and future technologies they are leveraging, the influence of transparency and measurement on media budgets, and the shifting dynamics in OOH’s share of voice.
We’ll explore agency perspectives on client demands and criteria for selecting OOH versus other mediums and discuss the progress towards omnichannel advertising integration. Gain a comprehensive understanding of how the planning and buying landscapes are adapting and hear directly from clients about their expectations and experiences in this dynamic industry.
Moderator: Ghada El-Kari, CMO, W Group Holding (Hypermedia & DXTA)
More Speakers TBC.
11:00am: Q&As
11:10am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:15-12:00pm: Networking session
For sponsorship opportunities and for event tickets details, please email Tarun Gangwani at [email protected] or call 052 1466150.
