Experience Abu Dhabi launched the next phase of its campaign, “One Summer Isn’t Enough”.
It took a different approach to the traditional influencer marketing plan by adding a twist.
Aiming to create the “most unique summer vacation”, Experience Abu Dhabi invited 20 people named ‘Summer’ from 11 countries around the world for a trip to the UAE capital.
The invitation of 20 ‘Summers’ to Abu Dhabi was also a nod to the overall campaign’s name, “One Summer Isn’t Enough”.
Experience Abu Dhabi also used the opportunity to showcase their offering to the Summers, to show them how one summer isn’t enough in Abu Dhabi.
The 20 Summers and their guests enjoyed a fun-filled three-day journey, filled with cultural immersion, activities and relaxation, guided by the 101 Abu Dhabi Do’s—a curated selection of moments.
Their summer itineraries were packed with trips to Snow Abu Dhabi and The National Aquarium.
They visited the Louvre Abu Dhabi, attended a crafts workshop at Manarat Al Saadiyat to create a traditional souvenir.
Meanwhile, the adrenaline seekers visited Warner Bros. World Abu Dhabi and the world’s tallest indoor flight chamber at CLYMB Abu Dhabi.
Each Summer also visited Abu Dhabi’s landmarks, including the majestic Sheikh Zayed Grand Mosque, Qasr Al Hosn and the House of Artisans.
The Summers were treated to different culinary experiences during their time in Abu Dhabi. They dined in the dark and savoured local Emirati delights to have a taste of the region. They also enjoyed a traditional Emirati breakfast at Abdulrahman Al Zaabi’s home.
The Summers also explored international flavours with Mediterranean, Argentinian, Peruvian and Italian cuisine.
They also experienced the hint of nature with a trip to the Emirates Zoo and kayak through the mangroves at sunrise.
Experience Abu Dhabi aimed to show the Summer all their various offerings to position the city as a place of adventure and many things to do.
