Tuesday Communications has announced its win of the NEOM Design and Construction (D&C) account.
The industry veteran-run-independent agency will act as a creative partner to NEOM and take part in the creative storytelling for the project, working together with NEOM’s brand team.
One of Saudi Arabia’s biggest development projects, Neom has been conceived with innovation and sustainability at its core. It is Built to be a hub for 14 mega industries, planet-friendly initiatives and people-first living.
Mohammed Badat, Chief of Staff, NEOM D&C, “Kudos to Tuesday on becoming our agency. We like that Tuesday shares our excitement about what we do. We sense great work coming our way.”
Alok Gadkar, CEO, Tuesday Communications, shared his sentiments on the win, “Yes, this is a prestige win for us. NEOM is a game-changer. This is a company that will, perhaps, change the narrative of an industry. When we think NEOM, we think breakthroughs. No buildings.”
“So quite naturally, we wanted to have first dibs at the creative storytelling. It’s a big plus to have a brand team that is collaborative. In my experience, only good things come from a partnership like this. Some of which, I’d like to share the next time we connect here on CampaignME. Now you know why the lights are on late at Tuesday.”
