2016 is poised to be the year that progressive brands determine how their mobile strategy integrates within an omni-channel approach
This year saw 78 per cent of Facebook’s revenue come from mobile, while Google declared it mandatory for an advertiser to have a mobile optimised website or risk being penalised in search rankings. Meanwhile, both comScore and IAB report that 87 per cent of mobile time is spent in-app. If 2015 is remembered as the year when mobile evolved from a simple budget line item to a core component of the advertiser’s digital ad spend, then 2016 is poised to be the year that progressive brands determine how their mobile strategy integrates within an omni-channel ap
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