Saudi Ad School has announced a partnership with Publicis Groupe Middle East to launch “The Name Behind Her Talent,” a women empowerment programme for the advertising industry.
Created and run by Saudi Ad School, “Name Behind Her Talent” will focus on women living in Saudi Arabia who are currently working in, or considering a career in the advertising industry.
The initiative aims to provide opportunities for women through scholarships, educational courses, inspiring talks, practical workshops, and industry salons.
“We are thrilled to partner with Publicis Groupe on this pivotal programme, ‘The Name Behind Her Talent’ initiative is more than just an educational programme, we aim to support the professional growth of women and contribute to a more inclusive and dynamic industry landscape.
“Women should have their space to discover and practice their talents freely, and our goal is to create an environment where their talents and leadership are recognised and celebrated,” said Enas Rashwan, CEO of Saudi Ad School.
The programme aims to focus on empowering women in the advertising industry in Saudi Arabia.
“The ‘Name Behind Her’ initiative is more than just an educational programme; it’s a movement to empower women and drive gender equality in the advertising industry in Saudi Arabia and beyond.”
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, “Our commitment to advancing Saudi Arabia’s thriving advertising sector includes fostering opportunities for women to excel.
“Through our collaboration with Saudi Ad School, we’re creating a supportive environment that enables women at any stage in their professional journey – be it a new graduate, an industry talent looking to upskill or an individual considering a career change to further their future in advertising and emerge as leaders.
“Through tailored workshops we provide them with essential tools and guidance to succeed in the Kingdom’s flourishing creative industry.”
