GroupM, WPP’s media investment group, has announced the appointment of Pauline Rady as its new Regional Managing Director and Client Lead at GroupM MENA.
Reporting to Amer El Hajj, the CEO of the group, Rady will establish best-in-class client excellence and scale business growth across the agencies.
Rady joins GroupM with 16 years of media experience in the region.
Rady has previously lead the LVMH media business in the Middle East, taking luxury brands to “new levels of success” through innovation, market trend analysis, and the identification of scalable opportunities.
“Pauline is a distinguished entrepreneurial mind within the media industry in MENA,” said Amer El Haj
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