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posted on Jun. 28, 2024 at 2:58 pmJun 28, 2024

TBWA launches Collective AI built on Omnicom’s GenAI suite

posted on Jun. 28, 2024 at 2:58 pmJun 28, 2024

Collective AI includes custom AI apps, TBWA’s archives, and is powered by Omnicom’s partnerships negotiated with Adobe, Microsoft, Google, and DALL-E.

TBWA has launched its AI platform, Collective AI, which is built on Omnicom’s end to end Gen AI suite of services.

Leveraging over 50 years of TBWA’s disruptive ideas and insights from more than 11,000 creative minds in over 40 countries, Collective AI is a doorway to all the AI tools available to TBWA employees and clients. It includes custom AI applications, TBWA’s extensive archives, and is powered by Omnicom’s first-mover, partnerships negotiated with Adobe, Microsoft, Google, DALL-E and more.

“Collective AI doesn’t just allow us to do our jobs better, it will fuel the very best of the future, as well,” Troy Ruhanen, TBWA\Worldwide Global CEO, said

“The conventional wisdom is that AI

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Tags:Adobe Adobe Firefly Collective AI Dall-E Edges AI FEED AI Golden Circle Google Inclusive AI microsoft Nissan Omnicom Riky Rick Foundation TBWA TBWA Raad TBWA\Hakuhodo TBWA\Hunt Lascaris The Disruption Company

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.