Nestlé Fitness Cereals Arabia champions the everyday health and well-being of women but it doesn’t just stop at breakfast. The breakfast cereal makers have been proud supporters of Breast Cancer initiatives for the past five years. So, this year they launched a new Breast Cancer Awareness video. It draws parallels between the relationship of a woman’s breasts and ‘twins’. The video aims to tackle a taboo topic in the region by starting an emotional dialogue with women in the Middle East. A woman’s breasts, like twins, are inseparable.
Project: Nestlé Fitness Pink Ribbon
Client: Nestlé
Agency: FP7/DXB
Executive creative director: Paul Banham
Creative director/art director: Husen Baba
Creative director/ copywriter: Ali Mokdad, Amit Kapoor
Associate planning director: Mona El Sayed
Senior strategic planner: Callie Dickens
Business unit director: Nima Askari
Senior account manager: Layal El Sayed
Director: Ziad Oaks, Tania Salha
Agency producer: Mario Atallah
