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The employee experience of AI

Create's Romain Colomer writes on fostering innovation while protecting your employees’ sanity (and their jobs)

It was a typical Tuesday morning, and I was settling into my second cup of coffee as I joined my daily team meeting. When the meeting began, my colleague shared her screen to present her latest work. However, for a split second, we were presented with the familiar plain white interface and structured charcoal text of ChatGPT. My colleague, visibly flustered, quickly closed the tab and proceeded with the presentation.

The moment was brief but gave me pause as I considered that for many of us, using AI at work still feels like cheating. If anyone finds out or even suggests that we have used it, we feel ashamed, guilty, or judged, and I realised that this could have big implications for


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.