posted on Jun. 25, 2024 at 1:35 pm

Luxury DOOH advertising: A showstopper

posted on Jun. 25, 2024 at 1:35 pm

Hypermedia’s Philip Matta highlights why luxury brands are turning to OOH for impact

Philip Matta, CEO, Hypermedia

It takes a lot to redefine advertising in the context of digital today. For luxury brands, a new era dawns for OOH. Without a doubt, DOOH has become the preferred channel to make the most impact and connect and captivate consumers at scale.

The launch of premium digital screens and unipoles provides luxury brands with a way to craft dynamic experiences that capture immediate attention. Beyond maximising brand visibility, the move from static to interactive allows for more engaging and effective content delivery, targeted at an affluent audience in premium locations.

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.