This year’s festival brought together the brightest minds in advertising, marketing, and media to celebrate the best in creative innovation. The inspiring sessions, innovative campaigns, and meaningful conversations made this year’s event truly unforgettable. Here’s a wrap-up of the highlights:
AI: Fuelling creative innovation
AI took centre stage, showcasing its influence on creativity and marketing strategies. The discussions revolved around how AI is reshaping advertising methods and streamlining the creative process.
Brands are using AI to gain a deeper understanding of what consumers want and predict market trends, allowing them to adjust their strategies accordingly.
Creative professiona
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