Tech platforms are getting closer to ad clients, which threatens to edge out larger advertising agencies, according to Sir Martin Sorrell.
Sorrell, the founder of S4 Capital, said there were a number of factors contributing to this trend, including the rise of Artificial Intelligence (AI).
“Platforms will get closer with their clients,” Sorrell, founder of S4 Capital, told Campaign UK in a conversation about how AI will affect advertising agencies.
“That creates a lot of nervousness among the larger agencies because they like to keep in control of their relationships.”
MediaMonks, owned by S4 Capital, and Google are touring Europe delivering AI workshops for clients to
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