Campaign Middle East spoke with Adam Taylor, Director of Marketing at Dubai’s International Free Zone Authority (IFZA), to learn more about its marketing approach in the competitive industry of free zones in the UAE.
Adam has over two decades of experience in marketing across diverse sectors spanning from local to international brands. He specialises in crafting data-driven strategies that drive commercial growth at IFZA.
Can you provide an overview of IFZA’s current marketing strategy?
Our current marketing strategy at IFZA is focused on enhancing global brand awareness, supporting our global network, and building relationships with key stakeholders, government entities, and bu
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