Adidas has gone local again with a cool collaboration with a Dubai-based community.
Following up on its award-winning campaign called Ravi X, it has now partnered with Goodbye Old Jumeirah.
Talking about the new collaboration, a spokesman for Adidas told Campaign Middle East: “We wanted to further extend the campaign’s local relevancy and credibility by creating a bespoke content piece, in collaboration with Goodbye Old Jumeirah- an online community archiving traditional, abandoned, and demolished houses in the Jumeirah area.”
Weaving the Samba, Gazelle, and HB Spezial into the fabric of Dubai’s iconic Jumeirah neighbourhood, a new photography series pays homage to the area’s rich histor
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Tags:adidas
