Volkswagen Middle East’s Ramadan campaign, “Reflections Enroute” has recorded impressive results.
The campaign, which has just ended, was aimed at promoting introspection and mindfulness.
The series of twelve 50-second episodes invited viewers on a contemplative journey of self-discovery focusing on humanity, authenticity and overcoming challenges.
The episodes displayed Volkswagen’s values of Humanity, Authenticity, Emotion, and Accessibility to the forefront, and achieved a phenomenal 64 per cent view rate on YouTube by March end, exceeding the industry benchmark by an impressive 84 per cent.
Instagram view rates reached 22 per cent, surpassing the benchmark by 60 per cent, high
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