PUMA has launched its first worldwide brand campaign in 10 years titled “Forever Faster – See The Game Like We Do”.
The brand’s focus on speed in their brand campaign is a testament to their longstanding identity. It’s emphasises the desire for speed, which resonates with many people’s urge to push boundaries and excel. Speed isn’t just about physical movement; it can symbolise progress, ambition, and the pursuit of excellence in various aspects of life.
PUMA was able to tap into this primal drive and incorporate it into their brand narrative. It not only celebrates their heritage but also connects with consumers on a deeper, more emotional level.
Arne Freundt, CEO of PUMA,
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