In the ever-evolving landscape of influencer marketing, several critiques have emerged, creating doubt on its efficacy and integrity. How influential? To what level of expert influence? And are those ‘influencers’ even real?
In light of influencer marketing rapidly becoming an integral part of the marketing mix – 77 per cent of marketers are treating the sector as a top priority – these challenges must be acknowledged and addressed with an alternative solution that underscores the complexity and potential of influencer marketing, while integrating the critical role of content creators in fostering genuine connections between brands and their audiences.
UNDERSTANDING YOUR AUDIENCE: THE MENA
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