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Tesla is talk of the town as it ups advertising

Elon Musk seems to have softened his anti-advertising approach according to media reports

Tesla has been actively advertising its latest models. While this may be normal for most companies, it’s big news for the electric car brand.

Elon Musk has always been averse to advertising. “I hate advertising,” he tweeted in 2019, relying instead on word-of-mouth endorsements from early adopters and happy customers.

However this stance has gradually shifted as Tesla fans and car websites have spotted more ads popping up on social media.

A video ad campaign has been running on Facebook, Instagram and Musk’s own platform X (formerly Twitter).

Take delivery of a new Model Y by 3/31 & get 5k free Supercharging miles. Prices increase on 4/1
— Tesla (@Tesla) March 21, 2024


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