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Disney+ refreshes its brand identity

The new regional logo also showcases the brand's commitment to the region

Disney+ has revealed a refreshed brand identity across its platform.

The roll out of the refreshed branding for Disney+ includes a refined logo, color palette, and an orchestral mnemonic created by Academy Award-winning composer Ludwig Göransson.

The streaming platform’s new logo makes a departure from a dark blue background and moves into a blend of green and blue background.

The original Disney+ logo

The reveal of the new logo follows the Disney’s acquisition of US-streaming website Hulu.

The new design was revealed on the same day as the global launch of Hulu content on Disney+.

The new logo evolution blends Hulu’s signature green i


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