Picture this: a UAE hospitality giant skyrocketed their Return on Ad Spend (ROAS) by 30 per cent on Meta, simply by flaunting their brand elements in the first 3 seconds of their ads.
Meanwhile, a major fast-food chain slashed their costs per lead by 34 per cent on the same platform, just by ramping up the food products in their display banners. These success stories aren’t about dictating what to do with creatives but rather guiding on how to optimise assets, pushing creative quality scores from a decent 60 per cent to a stellar 90 per cent.
AI in creative analytics isn’t just about making assets; it’s about making assets that drive the bottom line with game-changing tweaks.
The cre
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Annalect MENA
