McDonald’s UAE and FP7 McCann have launched a new campaign ‘After-Dinner Dinner’.
The campaign is a creative marketing strategy aimed at promoting late-night dining experiences at select McDonald’s branches in Dubai.
For a limited time, customers can present their expensive fine dining bill at the counter in exchange for a select free McDonald’s meal if they show a dinner receipt from earlier that same evening.
The idea was conceived by FP7 McCann Dubai, who first noticed the customer behaviour and decided to put a fun spin on it by poaching fine-dining customers from their usual hangout spots and sending them to McDonald’s.
Geo-targeted notifications alerted consumers to
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