Pepsi’s new brand look launched across the world as its first major global redesign in 14 years.
Bringing individual celebrations to the region, Pepsi rolled out its new look amidst iconic landmarks including AlUla in KSA, Ain Dubai in the heart of Dubai, Nile in Egypt and Pigeon Rock at Lebanon.
The reimagined Pepsi globe logo takes inspiration from the brand’s previous logos and updates it to fit with the modern times.
Refreshed logo
Karim El Fiqi, Senior Vice President, and Chief Marketing Officer at PepsiCo AMESA, shared the thought process behind the new logo with Campaign Middle East.
“We call ourselve
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