GoDaddy Inc. has shared the changes in consumer behaviour during the holy month of Ramadan.
“Understanding consumer changes is crucial as businesses navigate the unique sales opportunities during Ramadan,” says, Selina Bieber, Vice President for International Markets at GoDaddy.
Below are five consumer changes often seen during Ramadan:
Increase in online shopping
With shorter working hours during Ramadan, people in the UAE have limited time to reach physical shopping destinations before iftar, the meal that breaks the fast.
Online shopping ends up experiencing a surge during Ramadan in the UAE. According to a survey by Google in 2022, e-commerce sales in the Middle East increased b
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