With Ramadan on the near horizon marketers should be locking in their campaigns early in anticipation of the opportunity this presents. The Holy Month has a strong emphasis on family, friendship, and community — and underpinning it all is extensive mobile use.
Digging into data from the Holy Month in 2023[1] offers invaluable insight to guide mobile marketing efforts in the critical weeks ahead.
Eid plays a big role in installs
Ramadan 2023 saw installs climb steadily, with activity peaking around Eid al-Fitr, continuing the trend from the previous year. Overall installs climbed by 27 per cent around Eid compared to the start of the measurement period, much of which was driven by
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