Among the UAE brands currently making waves is House of Pops, which aims to be the number one health and wellness ice cream.
The brand was co-founded in 2018 by Mazen Kanaan and Marcela Sancho and recently appeared at the Taste of Dubai food festival.
“We started experimenting in our kitchen, mixing fruits we found in our fridge. House of Pops came to life, offering pops made to delight your tastebuds, satisfy your cravings, all while being kind to your body.”
One of the brand’s major selling points is the fact that the products are 100 per cent natural plant-based, made from real fruit.
Another big strength is that House of Pops is a homegrown brand, in an environment where not many currently exist.
“We believe that we should market aspects of the brand that make us proud and truly represent the qualities of our brand. Being home-grown is something we are incredibly proud of, and we do share that information with our audience,” Kanaan told Campaign Middle East.
“Just like we are proud of the proposition we are offering: 100 per cent natural, no refined sugar, plastic-free, plant-based. While we may hammer on the product attributes a bit more, we are definitely proud of this fact.”
Having been established in 2018, House of Pops sees a number of opportunities to drive growth through innovations and geographical expansion. It recently launched a 100 per cent natural gelato range.
“We are also focusing on local and international expansion as we see both consumers and businesses are also on the lookout for healthier alternatives.”
For Ramadan, it will be launching limited edition Ramadan packs, that will be available exclusively online.
