Careem is to launch Right Click – a new brand leveraging its technology to do good at scale.
Launching on the first day of Ramadan, it will invite customers to discover more ways in which they can connect with the community, bringing them closer to meaningful causes, and offering up simple ways to donate and change lives.
“Crucially, the platform will raise the bar on transparency, not just with a greater upfront detail on how contributions will correlate to on-ground impact, but also reporting on how donations have made a difference over time,” Tom Sword, Senior Director of Brand at Careem said.
The new Right Click brand was developed by its in-house agency, The Creative Studio.
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