In consumer purchasing decisions, the appeal often lies in the blend of product excellence and brand reputation. Take Nike, its success lies in combining a trendy image with comfort and top-notch materials.
Beyond just the brand, consumers are attracted to the tactile experience, the durability, and sustainability of its products.
There is still enough space for lesser-known brands, which may not be widely recognised but succeed by offering products of superior quality and comfort.
However, when it comes to the metaverse, the scenario changes. Picture this: Alex, a Gen Alpha boy, is preparing for his first date in the metaverse. He decided to go with a virtual suit by Gucci, a statement of
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