In the ever-evolving landscape of advertising, the digital era has ushered in a paradigm shift, turning social media platforms into a powerhouse for marketers.
The year 2024 promises to be a pivotal point in the evolution of social media marketing, presenting both challenges and opportunities for brands committed to a sustainable future.
The staggering statistics paint a vivid picture of the dominance of social media in our lives. With over 4.7 billion active social media users globally, surpassing 50 per cent of the world’s population.
Meanwhile, the amount of time people spend on social media has jumped 38 per cent in the past decade, which all point to a message that people are increasingly
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