fbpx
FeaturedOpinionPredictions

The year ahead for social media

Alex’s House of Social helps make sense of the dynamic landscape with tips for 2024

Exciting updates for marketers: Organic reach is on a downward trend, pushing marketers to master the art of paid strategies.

Embrace the battle between organic and paid content for maximum visibility and engagement. Paying to get your content to have maximum visibility and engagement is going to be crucial, so marketers will have to understand the paid media landscape across platforms and how to execute paid and analytical strategies and creative variation distributions.

LinkedIn ads power: Unlock the potential of LinkedIn for B2B. Target specific job titles and company types, even send ads directly to LinkedIn messages. It’s a game-changer business need to take this very seriously this


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.