Image Credit: Starbucks
Starbucks is improving its loyalty offerings further by using its Deep Brew data analytics and AI platform.
It will discover specific reward member groups to offer suitable shopping incentives which will help drive new loyalty signups and boost sales with existing customers.
The coffee brand uses data and AI to understand consumers’ preferences, spending habits, and patterns to tailor the customer experience for each individual.
For example, their products such as non-dairy or unsweetened drinks, and summer special drinks were based on an analysis of users’ preferences.
It continues to improve
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