Spotify is challenging Apple in a campaign highlighting the restrictions the tech giant places on app developers.
Created by Topham Guerin, “Censored” brings to people’s attention how these restrictions prevent users from being able to learn about new deals and promotions.
The campaign promotes Spotify’s offer whereby music lovers can get the Premium tier free for three months. This is available for all Free tier or new users in the UK.
Out-of-home executions appear at London sites such as a billboard in Leicester Square and bus stops (below) in Westminster.
There is a twist to the promotion as the copy alerting passers-by to the offer is redacted, while copy next to it rea
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