Can humour truly impact the world? Maybe. Can humour truly impact advertising? Absolutely. Over the last 20 years, the use of humour and heartfelt strategies in marketing have seen a decline. The cause?
Perhaps a shift towards addressing the world’s most significant issues with a more serious tone seems to be the answer. But can advertising really save the world?
It can certainly help, especially when brands with a true sense of purpose create deeper connections with their audiences. That’s great, but in the end, it’s just advertising. Its core purpose is to stand out, be easily consumed, be memorable, shareable and sticky – like a good old joke or a funny meme.
In 2024, advertising
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