How often do we, as marketers, have to hear the telltale old line: why is marketing so expensive?
It is a perennial debate older than time itself.
Marketing is the strategic powerhouse that connects companies with their audience, communicates value, and propels sales.
Without it, even the most exceptional products or services can remain hidden in the shadows.
In today’s competitive landscape, effective marketing isn’t just a luxury; it’s a necessity.
But does it mean you need to break the bank to be seen?
Common arguments that portray marketing as an expense include the perception of short-term costs. Often in the form of immediate advertising and campaign expenditures,
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