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Using influencers to bring a brand to life

Chauffeur service Blacklane used Fly with Haifa and Salama Mohamed for its latest film ads

Salama Mohamed

Blacklane has been leveraging the power of influencers to bring its campaigns to life, adding the personal touch to its brand.

It has just finished filming the fourth part of its ‘Chauffeur Surprise Series’ in collaboration with influencer Fly with Haifa. 

Blacklane has also been working with influencer Salama Mohamed for a six-part series which includes interviews conducted in a luxury Blacklane car.

Hosted by the Emirati entrepreneur, each episode delves into the life of a Dubai trailblazer, each of whom has crafted an awe-inspiring success story within the vibrant city.

“Our audience will


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