fbpx
FeaturedMarketingOpinionPartner contentPeople

Athar CMO roundtable: collaboration and transformation

Bloomberg Media brought leading marketers in Saudi Arabia at Athar Festival together to talk about how the Kingdom’s Vision 2030 is impacting their marketing strategies

The recent Athar Saudi Festival of Creativity provided the perfect platform for the creative industry to show how far it has come as the Kingdom rapidly expands.
It was also a great opportunity for Saudi Arabia’s most experienced marketers to talk about their own strategies and how these are being woven into the country’s grand Vision 2030.
Bloomberg Media hosted an intimate roundtable including marketing heads and Chief Marketing Officers (CMOs) at some of Saudi Arabia’s biggest companies and organisations. Amit Nayak, Managing Director, Middle East & Africa at Bloomberg Media, called them a “unique group of individuals who are really changing the game”.
Andy Rodgers, Head of


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.