Campaign’s Marcomms360 – Sustainability kicked off at the Fairmont, The Palm with a packed audience and a focus on the most pressing topics around sustainability. A group of expert practitioners came together to discuss how the industry is tackling the subject.
From sustainability challenges, green financing to AI and media sustainability, the conference started strongly leading to optimism on how collaboration across industries can spearhead change and influence consumer behaviour towards sustainable choices.
Here are some of the highlights:
Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood Group, said: “Our future generations are basically at risk because the world has seen an enormous amount of migration due
