Unleashing shopping fever with Black Friday

Black Friday marks the advent of the holiday shopping rush, with deals and discounts spurring global consumer excitement.

Set for November 24th this year, anticipation of this event triggers buyers to make impulse purchases and begin their Christmas shopping for family and friends. It now resonates with customers across continents. 
The catalyst 
Based on research from IPSOS, the top four drivers for Black Friday sales are:

Trending content: 52 per cent 
Appealing promotions and discounts: 47 per cent 
User-friendly payment options: 44 per cent 
Hassle-free delivery: 43 per cent 

These numbers highlight that the pull of Black Friday is no longer anchored solely by discounts;