Dove has partnered with animated social media influencer Lennnie for a mental health campaign on Instagram and TikTok.
Lennnie is an animated character who speaks about mental health, positive self-talk and overcoming obstacles through a gentle voice and songs.
The animated character has gained more than 4 million followers on TikTok and Instagram and has been shared by celebrities including Kim Kardashian, Kendall Jenner and Jennifer Aniston.
The content push is part of the Dove Self-Esteem Project, which has recently focused on the pitfalls of comparison driven by social media.
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